Scorecards and dashboards can be very useful tools for improving customer service. Here are some ways they can be used: - Tracking performance: Scorecards and dashboards can be used to track performance metrics such as customer satisfaction, response time, and resolution rate. This allows businesses to identify areas that need improvement and make necessary adjustments. - Real-time visibility: With scorecards and dashboards, businesses can get real-time visibility into the performance of their customer service teams. This allows them to quickly identify issues and take action to resolve them. -It can be used to manage expectations by setting clear performance goals and tracking progress.

To enhance customer service, you can use scorecards and dashboards to track key performance indicators (KPIs) that are related to customer satisfaction. You can measure response times, issue resolution rates, and customer feedback to analyze the data and identify patterns and trends in customer behavior. This information can then be used to improve the overall customer experience.

When your service delivery is through a channel which is striving to keep their own customer happy in the best possible ways sometimes channel partners think that they are doing well leading to complacency . Dashboard and Benchmarks keep everyone agile keeping the performance bar shifting northwards

Warning: Dashboards can create unintended problems if you are not careful. For example, a contact center showed agents their average call handle time (AHT) on a dashboard. Agents unconsciously tried to work through calls faster as a result, even though they did not have an AHT target. This eroded agent listening skills, and they missed opportunities to solve customer problems on the first contact.

We should constantly engage and motivate people who create dashboard and link their effort to organisation goals of CX Sometimes creating dashboard can be mundane and seem less important . It is a leaders job to create excitement and pride around this activity with innovation, creativity and recognition

In my experience , it is important that 1) Dashboards are shared at regular frequency which keeps everyone engaged to the common objectives and KPIs 2) It is important that we ensure that the shared dashboard are reaching and also read by all relevant stakeholders. In digital age when so much information is being shared by emails , people can miss information

1) Real-time monitoring: Ensure that your dashboards can display real-time or near real-time data. This allows for quick decision-making and proactive responses to issues. 2) Customization: Tailor scorecards and dashboards to the roles and responsibilities of your customer service team. What's relevant for managers might not be the same as what is needed for front-line staff. 3) Virtualization: Use visual elements kike charts, graphs and colour coding to make data interpretation easy and quick 4) Data Sources: Ensure that the data feeding into your scorecards and dashboards is accurate and up-to-date. Integrate data from various sources for a comprehensive view. 5) Goal alignment 6) Regular communication 7) Leadership involvement.