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How to Use Liking for Social Impact: Tips and Tricks

How can you use liking to increase social influence for social impact?

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Liking is one of the six principles of persuasion identified by psychologist Robert Cialdini. It means that people are more likely to agree with and follow those who they like, trust, and relate to. This can be a powerful tool for social impact, as it can help you build rapport, credibility, and support for your cause. But how can you use liking to increase your social influence for social impact? Here are some tips to consider.

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