1 Assess your current brand

The first step to evolving your personal brand is to evaluate how you are perceived by others and how well it aligns with your vision and values. You can do this by asking for feedback from your network, clients, mentors, or peers, or by conducting a personal SWOT analysis (strengths, weaknesses, opportunities, and threats). You can also review your online presence, such as your website, social media profiles, portfolio, or blog, and see how they showcase your skills, achievements, and personality. Identify what aspects of your personal brand are working well, what needs improvement, and what gaps or inconsistencies exist.

3 Update your message and story

When you have a clear understanding of your goals and audience, you can refine your message and story to better communicate your personal brand. Your message is the core value you offer to your audience, while your story is the narrative that illustrates your journey, challenges, successes, and lessons learned. To update your message and story, consider the following questions: what is the main problem you solve or benefit you provide? What is your unique selling point or competitive advantage? What are your mission, vision, and values? What is your background, experience, and expertise? What are your achievements, testimonials, or case studies? And what are your goals, aspirations, or challenges? With these questions in mind, you can ensure that your message and story accurately reflect who you are and what you offer.

4 Refresh your visual identity and style

Refreshing your visual identity and style is an important part of evolving your personal brand. This includes elements such as your logo, colors, fonts, images, videos, or graphics that you use to represent yourself online or offline, as well as your personal appearance in photos, videos, or live events. To refresh your visual identity and style, choose a logo, color scheme, and font that reflect your personality, industry, and niche and use them consistently. Additionally, use high-quality images, videos, or graphics that showcase your work, personality, or values and dress appropriately and professionally for your role, industry, or audience. Lastly, use a professional headshot or photo that captures your face and update it regularly.

5 Expand your network and influence

The final step to evolving your personal brand is to expand your network and influence. This is essential for building trust, credibility, and visibility for your personal brand, while also opening up new opportunities and collaborations. To do this, you should connect with people who share your interests, goals, or values; create content that showcases your skills, knowledge, or insights; engage with your audience by responding to their comments, questions, or feedback; and collaborate with other experts, influencers, or brands that complement your personal brand. By taking these steps, you can ensure that you are making the most of your personal brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?