While financial contributions are vital, non-financial giving serves as a valuable complement, offering various benefits such as goal achievement, visibility, reputation enhancement, and operational efficiency. It fosters a sense of belonging and ownership among stakeholders, leading to increased engagement and loyalty. Furthermore, non-financial giving can serve as a precursor to financial donations, as volunteers and advocates are more inclined to contribute financially. Encouraging and recognizing non-financial giving cultivates a vibrant and supportive community around your cause, ultimately propelling your organization towards its mission.

I started volunteering my time, at non-profit organizations, when I was in a corporate job. From a career perspective, it gave visibility to my other talents and helped build connections. From a non-profit perspective, sometimes they need skills more than money. I teach personal finance at non-profit organizations. I teach how to stretch the dollar they have. Lessons, like these, are more valuable than cash donation for them. I also donate cash.

The last year, I have been heavily focused on non profit organizations in my community. I noticed, that many everyday operations folks, in non-profit are new to strategy assessment tools like SWOT. I come from a corporate background. It was easier for me to create the SWOT based on what they told me. Once you have the SWOT, you can decide on the non-financial services needed. Cash can be used towards these services or you can request for volunteers.

O diagnóstico fonte trevo pode ser eficaz para identificar as oportunidades de doações não financeiras. Avaliar os 4 campos pessoas, sociedade, serviços e recursos trazem a tona os indicadores: qualidade, viabilidade, capacidade, legitimidade, direcionamento e motivação.

For non-profit organizations, the first step is to identify companies and organizations whose mission matches with theirs. There must be a tangible value that the for profit organization derives from the non-financial request. Once this combined mission and vision is created, it becomes easy to measure the value of the program and build a steady flow of volunteers.

For companies and individuals, a shout out on social media is very valuable. It shows their credibility and helps them build in it. Personally, I would like to know the number of volunteer hours that a company supported in a year. This shows their commitment to the community.

Typically in non financial giving, like classes, pre class and post class surveys are used. There is some amount of bias in these surveys. Like corporate KPIs, it will be good to have a robust KPI tree where both the subjective and quantifiable data are measured periodically over time. This will demonstrate the value of non-financial giving.

To foster a culture of giving beyond financial donations, it's crucial to measure and evaluate non-financial contributions from stakeholders effectively. Track both the quantity and quality of non-financial support, utilizing tools like surveys, feedback forms, testimonials, and case studies to gather data and stories showcasing the impact. Additionally, employ metrics such as retention, satisfaction, engagement, and advocacy to assess the efficacy of your non-financial giving strategy. By quantifying and analyzing non-financial contributions, you can better understand their value and benefits, ultimately strengthening your organization's ability to engage and inspire its community towards meaningful action.

Building an ongoing relationship with those who support your organization is essential. This is a key component to those who advocate on behalf of your organization's mission as well as stakeholders who use their networks to connect you with others who can support your organization. Nurturing those relationships may mean something as simple as adding a section in your organization's newsletter to highlight the work of a non-financial supported or as large as honoring that person with an award. Either way, non-financial supporters will know that they are valued.

To create a culture of giving beyond financial donations, prioritize time donation and mentorship. Encourage individuals to invest their time in supporting the organization's mission, fostering a culture of professional growth and community-driven initiatives. Time is invaluable, and by emphasizing its importance, you can ensure that volunteers' contributions propel the organization forward and enrich the community.