1 Define your lead generation strategy

Before you start comparing different platforms, you need to have a clear idea of what your lead generation strategy is. What are your target markets, segments, and personas? What are your value propositions, pain points, and solutions? What are your lead sources, channels, and tactics? How do you qualify, score, and prioritize your leads? How do you track, measure, and optimize your lead generation performance? Having a well-defined strategy will help you narrow down your options and focus on the platforms that align with your objectives and methods.

3 Assess the costs and benefits

When selecting a lead generation platform, it's important to conduct a cost-benefit analysis to weigh the benefits against the costs. Subscription fees, setup fees, maintenance fees, and opportunity costs are all important factors to consider. The benefits of the platform depend on how well it meets your lead generation strategy, features, and functionalities. Lead quantity and quality, conversion rate and revenue, efficiency and productivity, and competitive advantage and innovation are all benefits to take into account. Ultimately, the platform should help you generate more leads, convert them into customers, save time and resources in your lead generation process, and gain an edge over competitors in your IT sales niche.

4 Test and evaluate the platform

The final step in selecting the best lead generation platform for your IT sales team is to test and evaluate it before committing. Most platforms offer free trials, demos, or consultations, which allows you to try out their features and functionalities and see how they work for your IT sales goals. When testing and evaluating the platform, set realistic and measurable goals, use real data and scenarios that reflect your IT sales situation and challenges, experiment with different settings, filters, templates, workflows, etc., monitor and analyze your lead generation data and metrics during and after the trial period, solicit feedback from your IT sales team and other stakeholders who will use or benefit from the platform, and compare the platform's performance, costs, and benefits with other platforms that you have tested or considered. Ultimately, choosing the best lead generation platform for your IT sales team is an individual decision that requires careful consideration of your specific IT sales strategy, budget, workflow, features, functionalities, costs, and benefits. By following these steps you can make an informed choice that will help you generate more leads, close more deals, and grow your IT sales business.