Review past donations, event engagement, and volunteer activities to identify consistent contributors. Segment donor data based on giving history and level of engagement. Look for indicators of wealth such as job titles and industries. Identify donors who frequently respond to communications for potential major gifts.

Analyze individual giving history Review past donation amounts, frequency, and engagement levels Assess capacity to give more Consider wealth indicators like income, assets, and net worth Identify strongest supporters Note who provides the most consistent, generous donations Evaluate relationship and involvement Assess donor connection, leadership roles, and volunteer activities Use this data to prioritize high-potential major gift prospects Focus cultivation and solicitation efforts on top donors The key is to systematically leverage performance insights to recognize an organization's best fundraising targets and direct major gift strategies accordingly.

You may also consider donation consistency on your performance factors. Donation consistency measures not only how often the donation is but the quality of period of donation, it is helpful in setting predications on donors

When I was an ED, I found traditional metrics don't always tell the entire story. Two things I always looked for were 1) a larger first-time gift and 2) a significant increase in giving over a relatively short period of time (increase and time being somewhat subjective). For me, these factors indicated interest and buy-in. From there, I feel like it's about building and nurturing relationships with these donors and asking questions about the "why" of their giving patterns. Often you can uncover more specific, meaningful information simply by engaging and asking the right questions.

The database of funding agencies and tracing their funding ability plus background history are essential component of every donation-based organizations/ foundations. Then, it is important to analyze the data regarding the relevant thematic and possibilities.

As it often said Fundraising is friend rasing so engage personally to understand the donors policy and interest. So that e position and present ourselves fit for partnership.

There is nothing like the human touch. In a world where AI is producing everything, including articles like this one, making it personal appeals to the need for connection. You want investors? Invest.

Fundraising has two sources; the first one is foundational fund support and the second is crowdfunding. In this regard, for the foundational targets, it is required to communicate directly or making promotion of your relevant performances to those agencies both in-person and virtually while it is rely much on digitalized system of communication or promotion including social media marketing for crowdfunding opportunities.

Monitoring changes in donor behavior is essential for evaluating fundraising performance. Look for increased donations, more frequent contributions, or heightened event activity. These shifts can signal growing commitment and readiness for major giving. Responding and adapting in real-time is crucial. Facilitating changes in donor behavior towards our cause is vital. If donations decrease, reassess and reframe our vision or sponsorship packages. If donations increase, leverage this support for bigger projects and showcase progress. Continuous monitoring and adaptation are key to maintaining donor engagement and support.

Strategic review on the fundraising process has to be considered based on the regular monitoring results and evaluation feedback. There are many analysis and evaluation tools that we can apply and they will guide to organizations/foundations to revise appropriately.

One thing I found is it’s all about relationships. Listening more than talking to donors was valuable advice that resulted in donor loyalty with consistent contributions.

Whether a major donor or a minor one, all are the result of "networking". I read in a Forbes article that "Businesses will rise and fall as a result of networking." It is all about the relationships forged before the ask.