Thesis Dissertation at Central European University

This thesis outlines the development of the Danish tourist landscape in the 1930s, while probing the role played by citizens in Nazi Germany as a potential audience for tourist promotion. It shows that German tourism to Denmark was not tempered for ideological reasons but were rather influenced by economic concerns and policies. Based on archival material, the thesis furthermore argues that the re-organization of The Tourist Association for Denmark in 1935 laid the foundations for a modern, commercialized tourist industry to emerge in Denmark, while also retaining some of its idealist, voluntary grounding. It is shown how this framework led to a quite eclectic promotional strategy towards Nazi Germany, in which Nordicism, romanticism, and modern elements revolving around amusement, crafts, infrastructure, and social policies all featured. Ultimately, however, the promotional efforts increasingly aligned with a version of Norden centered on notions of social progressivism, which would become integral to Danish national self-promotion in the post-war era.

Journal of Contemporary History, 2019

This article examines Danish tourist brochures and other promotional material distributed in Germany from 1929–39. Through an analysis of a number of publications, it traces how the Tourist Association of Denmark invoked tourist imaginaries related to Nordic race theory and Nordic romanticism in the material in a variety of ways throughout the decade. Ultimately, however, it is shown that a certain discourse of Nordic modernity would come to dominate towards the end of the 1930s, also in the promotional material distributed in Nazi Germany, a society otherwise highly susceptible to the visual language of Nordic romanticism and Nordic race theory. Thus, the postwar image of the social democratic Norden was powerful already in the tourist marketers' negotiations of national self-identification and belonging during the last pre-war years.

Journal of Tourism History, 2012

2002

Recently, a German Provincial Association to Promote Tourism in Southern Austria was founded in Laibach [Slovene: Ljubljana] for the purpose of encouraging German Tourism. The Association hopes to convince at least some of the current wave of German tourists to visit the nature-rich beauties of Carniola. Naturally, the organization will take care that the economic advantages of this tourism only benefit the German or German friendly populace in Carniola. (Südmark, 1912) 1 "The Bohemian Woods are glorious, the inhabitants robust and good-natured. Have you ever been there?" "No, I've heard about it, read about it, even admired panoramic pictures of places there." "Well, save the words of praise, and go visit this splendid land; if you can offer your national brethren any moral and material support in their struggle for national survival, you will have achieved a deed worthy of the highest thanks." (German School Association, 1904) 2 When middle-and upper-class Austrians left the city for the clean air of the countryside, to wander alpine trails, swim in the Adriatic, or tour historic sites at the turn of the nineteenth century, did their vacation plans reflect a nationalist commitment? As the above quotations indicate, several nationalist organizations certainly hoped so. When traveling in an ethnically mixed region of the monarchy, the German nationalist Südmark urged that "No German on vacation should patronize an anti-German tavern!" 3 Nationalist organizations exhorted tourists to do their part to support their "nation" within Austria by spending money according to the nationality of the hotelier, restaurant owner, or innkeeper, and wherever possible, by convincing other tourists to do the same. This chapter investigates how Austro-German nationalist associations around

Various academic disciplines have repeatedly sought to re-evaluate the significance of tourism. Globalised tourism's so-cio-economic place within the framework of the leisure and holidaying opportunities on offer today has attracted particular attention. Such accounts often leave out the fact that this also has a history. The present article aims to overcome this shortcoming: it seeks to present an overview of the important structures, processes, types and trends of tourism against the background of historical developments. It deals with early forms of travel in the classical world and the Middle Ages, as well as the precursors of modern tourism, Bildungsreisen ("educational journeys") and the middle-class culture of travel. It then examines the boom in mass tourism in the 19th century and the unique expansion of tourism in the 1960s characterised by new forms of holidaying and experience shaped by globalisation.

In: Thimm, Tatjana (Hrsg.): Tourismus und Grenzen. Mannheim 2013, S. 115-131 (= Studien zur Freizeit- und Tourismusforschung, 9), 2013

City tourism has entered a new dimension in recent years. Tourists no longer restrict themselves to the classic routes of cultural, shopping or MICE tourism. In some ways, it can be said that tourists are ‘coming of age’ and crossing the borders of the traditional tourist bubble. ‘Modern explorers’ tour independently, leaving the beaten track of well-known historic city centres and CBDs to immerse themselves into everyday life in urban destinations. They prefer the authentic feeling to the artificial experience and become a temporary member of local communities, emancipating themselves from the suggestions and proposals made by traditional offers produced by the tourism industry. Due to such behaviour, tourists actively participate in the ongoing process of urban change. Denmark’s capital, boasting extensive 19th century districts, is a perfect destination for the new ‘explorer’ type of tourist. Copenhagen has large areas where tourists can explore authentic urban life in the quarters surrounding the CBD, untouched by commercialised tourism activities and fine-tuned offers. Due to ongoing gentrification and urban renewal, the touristification process is becoming apparent across Copenhagen’s ‘bridge quarters’ of Vesterbro and Nørrebro. In this article, an analysis is given of how tourists visiting the bridge quarters can be characterised, how local inhabitants perceive this influx of tourists and the touristification process, and the role played by the local authorities. First preliminary results are provided, based on a survey conducted during a student research project, which has been the beginning of further ongoing research activities.

H-TGS, 2023

Most destination branding studies concentrate on how brand images and messages are formulated and presented. Their approaches stem mainly from general marketing, and deal narrowly with the poetics of branding. They leave many social and cultural issues embedded in the branding campaign unexamined. To overcome this shortcoming, this paper delves into the social complexity and multiplicity behind a branding campaign, that is, the politics of destination branding. Using a dialogic perspective, this paper identifies various functions served by a destination brand, the divergent agendas of different tourism stakeholders, and how different interest groups persuade, coerce and negotiate with each other so as to make the brand and the branding campaign serve their own individual needs. The case of Denmark was studied. And contextual differences between destination and corporate branding are eventually identified, stressing the need for critical reflection when applying conventional marketing ideas into destinations. Among others, the types of resources available to win over stakeholders towards the brand, local attitudes towards tourism and political support for the brand are factors that may determine the success of the destination branding campaign. This paper thus offers a more holistic and dynamic approach to destination branding research.

Annals of Tourism Research, 2012

A book about the sociological origins and development of tourism theory in Europe has long been forthcoming. The practicalities of such a venture, including the recruitment of suitable contributors, the editing process and the definition of purpose and scope cannot be dismissed: although Anglo-Saxon contributions to the consolidation of tourism as an academic field are indisputable, culturally specific articulations of theory in different European countries as well as tourism's interdisciplinary (multidisciplinary for some) nature and multi-polarity as a 'total social phenomenon' (Lanfant in this volume) guaranteed fragmentation in the field and lack of peer communication. The present volume promises to both debate the continental roots of tourism sociology and explore its national articulations. The editors, Giuli Liebman Parinello (Università