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Is Music Becoming More Visual? (Visual Studies 2011)
Fabian HoltAI-generated Abstract
The article explores the increasing role of online video content in the music industry, particularly since the emergence of platforms like YouTube. It discusses a 'video turn' identified around 2008 and categorizes end-user experiences into three types: online concerts, extraordinary concert events, and video blogs. A detailed case study of the indie rock band The Low Anthem illustrates how video distribution impacts the band's trajectory, highlighting the integration of visual elements in music promotion and fan engagement.
