Trust is never earned overnight. It has to be built, fostering relationship that benefits mutually with care and respect. The organization should firstly understand their operational impact to the environment, its community, and considers implementing a social investment plan. This will earn the community understanding, trust and support in the long run. When emegency do occur, engage the community early, providing assurance and showing emphathy. If collaboration is required, share a well prepared plan, the resources deployed and how community support would help as a collaborative partnership in times of need with care in mind , to better mitigate the crisis for the better of the community.

In a crisis, transparency, empathy, and decisive action are key to earning community trust and collaboration. Start by openly sharing accurate information about the situation, acknowledging the community's concerns and addressing any uncertainties. Engage with community leaders and listen to their feedback to show that you value their input. Show empathy by recognising the emotional and practical impact on the community, and communicate consistently with updates. Establish a clear plan with actionable steps, involve the community in meaningful ways, and be willing to adapt based on their needs. This fosters a partnership approach, uniting everyone toward a shared resolution.