Understanding the screen resolution where the text will "live" is always my starting point, so I begin by asking about device preferences. From there, I can plan typography, considering font families, combinations, sizes, styles, and hierarchy. White space is thing that is crucial to me, so I test line-height and letter-spacing early in every project to find what works best with the chosen font or fonts combinations. And never forget about having a good contrast, but if you do all things above I am sure this will come by itself. Last but not least I like to get "Brave" with titles and headings to add a personal creative touch. Fonts tell a story, so why not use them to their full potential.

When I think about good layouts some sort of a grid always came to my mind first so for me a good grid and a little understanding of how to use space is just enough to do the job of great canvas management. Honestly, there are so many grid types available today that it's hard to even list them all without going over the character limit, so I won’t. One thing that’s always helped me, though, is gathering all the assets—images, text, logos, and graphics—up front. Then I can decide whether to experiment with creative grids like Adrián Somoza’s "Golden Canon Grid" or stick to the basics from Figma or InDesign, which work great too. Occasionally, dev teams ask me to skip grids altogether and go fully creative, but those moments are rare.

I usually stick to brand colors and any predefined action colors, if available. But instead of plain black or white, I prefer using a high-contrast shade that’s a darker or lighter version of the brand color—it keeps things simple and effective. That’s my go-to approach, but sometimes clients want brighter options, and there are valid reasons for that, like better readability or accessibility. So, I make it a point to have an in-depth conversation with them about the meaning behind certain action colors, helping them keep the tones they value without disrupting the overall color balance.