When faced with last-minute changes from a stakeholder, I focus on the key message first. I review the updated feedback to understand the core adjustments needed and assess how they impact the main objectives. Then, I prioritize keeping the overall tone, voice, and purpose consistent, so the changes don’t disrupt the flow. To keep the copy effective, I ensure that each change serves the original intent and enhances clarity rather than adding complexity. I also stay flexible and open-minded, seeing these adjustments as opportunities to improve rather than obstacles. In the end, I double-check for any remaining inconsistencies to make sure the message stays polished and cohesive.

- **Assess Impact**: Quickly evaluate how the changes affect the overall message and objectives. - **Prioritize Changes**: Identify which changes are essential and align with the core message. - **Maintain Clarity**: Ensure that the revised copy remains clear and concise, focusing on key points. - **Communicate Limitations**: If time constraints hinder quality, communicate this to the stakeholder. - **Review and Edit**: Take a moment to proofread for errors and coherence before finalizing.

Prioritize the goal of the project. If the changes are extensive, consider whether they are really necessary and be prepared to make your case. If they insist, find ways to incorporate the changes without affecting the tone and voice. A last-minute request for a dramatic change could be a symptom of an earlier process or communication breakdown. Last-minute changes can often be avoided by starting the review process with time to spare. People get busy with other tasks and sometimes aren't clear on their responsibilities during the review. Build those human factors into your timeline. Make sure you get the feedback you need during the review process, and don't wait until deadline day!

Prioritize the core message—identify which revisions truly enhance the content and which may dilute it. If necessary, suggest alternatives that align with both the requested changes and original objectives. This approach keeps the copy sharp and maintains its strategic focus, ensuring last-minute edits don’t compromise impact.

I keep flexible and attentive with last-minute modifications. I evaluate the new direction, prioritize critical messaging and tone, and immediately rewrite for clarity and impact. Flexibility and attention to detail keep copy interesting, goal-oriented, and launch-ready.