Conference Presentations by Dr. Yeşim KURT
İşletme Araştırmaları Dergisi, 2021
Purpose – The subject of this study is the corporate social responsibilities of airline companies... more Purpose – The subject of this study is the corporate social responsibilities of airline companies. The study, it is aimed to reveal the reasons why airline companies carry out philanthropy corporate social responsibility behaviors. In the research, institutional logic and new institutional theory literature are used to achieve this goal.
Design/methodology/approach – Qualitative research method is used in this research. The case study method was used as a qualitative research design. The research area is formed by 8 airline companies in Turkey. Semi-structured interviews and document analysis were used as a data collection method, and all data were analyzed by the inductive method.
Findings – As a result of the analysis, two basic logic, community, and market, were found behind the philanthropy responsibilities of airline companies. Although community logic has an impact on these behaviors, market logic plays a dominant role.
Discussion – Airline companies use philanthropy responsibilities for corporate and marketing communications. These behaviors, which are seen as advertising and promotional activities, are carried out with the pursuit of pragmatic legitimacy and to be preferred more by customers. According to the results of the research, the concept of "philanthropy" functions as a myth that does not reflect the truth and has a ceremonial meaning.
5th International Conference on Advances in Education and Social Sciences, 2019
The aim of this study is to open up the basic strategies developed by the organizations against t... more The aim of this study is to open up the basic strategies developed by the organizations against the emerging and widespread structures in the institutional environment and to discuss how these practices are adapted and adopted. The discussion of diffusion and adoption is one of the main issues that are frequently emphasized in the new institutional theory studies. According to the theory, organizations exist not only within the technical environment but also within an institutional environment, and the survival of organizations depends on their ability to manage their relationships within this institutional environment. According to the new institutionalists, organizations can be seen as legitimate and survive by adapting to the structures that are spreading in their institutional environment. For this reason, organizations that want to manage the demands coming from their institutiona environment, in other words different institutional pressures, mediate their institutionalization by applying the structures recommended by actors. As these practices become institutionalized, they become myths and legends and are increasingly applied by more and more organizations. According to the theory, these practices that seem to be implemented by organizations may not always be really adopted. In this theoretical research, it is aimed to shed light on the concepts such as diffusion, adaption and adoption. For this reason, rational and ritual choices of organizations and the concept of decoupling are discussed.
Özet Bu çalışmanın amacı, kurumsal çevrelerde ortaya çıkan ve hızla yayılım gösteren yeni yapılara karşı örgütlerin geliştirdikleri temel stratejileri, bu yapıların uygulanma ve benimsenme biçimini tartışmaya açmaktır. Yayılım ve benimseme tartışmaları, yeni kurumsal kuram çalışmaları içinde sıkça vurgulanan temel konulardandır. Kurama göre örgütler sadece teknik çevre içerisinde değil kurumsal bir çevre içerisinde de var olurlar ve örgütlerin hayatta kalması bu kurumsal çevre içerisindeki ilişkilerini yönetebilmesine bağlıdır. Yeni kurumsalcılara göre örgütler, kurumsal çevrelerinde yayılım gösteren yapılara uyum göstererek meşru görülür ve varlıklarını sürdürebilirler. Bu nedenle, kurumsal çevrelerden gelen talepleri başka bir deyişle farklı kurumsal baskıları yönetmek isteyen örgütler, aktörlerce tavsiye edilen yapıları uygulayarak kurumsallaşmalarına aracılık eder. Bu uygulamalar kurumsallaştıkça mitler-efsaneler haline gelir ve aynı kurumsal çevrede gittikçe daha fazla örgüt tarafından uygulanmaya başlar. Kurama göre örgütlerce uygulanıyor görünen bu uygulamalar her zaman gerçekten benimsenmeyebilir. Teorik olarak yürütülen bu araştırmada, bu tartışmaya konu olan yayılım, uygulama ve benimseme gibi kavramlara ışık tutulması amaçlanmaktadır. Bu nedenle, araştırmada, örgütlerin rasyonel ve törensel seçimleri ve ayırma kavramı tartışmaya açılmaktadır.
5th International Conference on Advances in Education and Social Sciences, 2019
In the literature, discussions about who is responsible for corporate social responsibility activ... more In the literature, discussions about who is responsible for corporate social responsibility activities are generally divided into two. The basic view that argues that such activities are the responsibility of states or individuals points to the classical approach. Accordingly, CSR conflicts with the interests of the organization. Over time, this perspective has been enlarged and the CSR has become a subject that the whole stakeholder group should contribute. Thus, there has been a transition from a classical approach to a modern approach. The aim of this study is to reveal what perspective the airline organisations in Turkey have. Qualitative research method was used in the study. In this context, semi-structured interviews were conducted with 8 managers from 7 airline organizations on corporate social responsibility. As a result of inductive analysis of interview data, 2 main themes, 5 categories and 3 sub-categories were reached. As a result of the study, it was found that 6 out of 7 airlines adopt modern approach and 1 adopt classical approach. According to organizations with a modern approach, everyone should contribute to CSR and organizations should carry out CSR in line with their own goals. In addition, it was found that CSR does not contradict the interests of the organization, on the contrary it has positive results for the organization.
This study focuses on the Safety Management System (SMS) brought forward by aviation authorities ... more This study focuses on the Safety Management System (SMS) brought forward by aviation authorities in the early 2000s, which aims to increase the safety level of air transportation activities and to maintain these activities at acceptable risk levels. SMS is an administrative application that emerged to ensure safety in aviation activities, and became widespread in national and international fields. Many organizations in the aviation industry implement SMS and set up SMS divisions. The aim of this study is to explain the process of transition to SMS in aviation organizations in Turkey. Qualitative research method was applied. Semi-structured interviews, observations and researcher diary were used as data collection tools. Semi-structured interviews were conducted with 11 organizations’ SMS managers who work for group A ground service organizations, catering organizations and terminal organizations. To include all related stakeholders, a semi-structured interview was conducted with an SMS auditor from the Directorate General of Civil Aviation. Three observations related to SMS were performed throughout the research. Qualitative data were analyzed by inductive analyses method. This study discusses organizations’ transition to SMS, and the factors that challenge and facilitate the transition process. Lastly, suggestions for process improvements were presented.
This study deals with qualitative research method which is popular in social science and is base... more This study deals with qualitative research method which is popular in social science and is based on interpretive paradigm. The primary purpose of this study is to explain philosophical foundation of qualitative researchs and differences from quantitive researchs; to reveal the importance of relation between aviation industry and qualitative research methods. Another purpose of this research is to discuss difficulties experienced by researchers who gather and analyze data by using qualitative research methods and in the context of industry. To reach to these aims, related literature is used.
The Safety Management System (SMS), the product of a paradigm shift that sees the world as it is ... more The Safety Management System (SMS), the product of a paradigm shift that sees the world as it is rather than as how it should be and a performance-based approach to safety management, aims to improve safety performance under real-life conditions. SMS is a management practice used in addition to an approach based on regulatory compliance. It has become a widely-used practice at the national and global level in only a short time. The purpose of this study is to find out, from the perspective of the new institutional theory, the responses of aviation organizations to this new practice, whether there is an isomorphism in the organizational field and whether the practice has really been adopted. Primary and secondary qualitative data sources are used in this study, based on qualitative research design. Primary data was collected through interviews and notes taken during observations, and secondary data was collected from documents provided by participating organizations and the researcher's diary. The research comprises eleven aviation companies and the Directorate General of Civil Aviation, which is the regulatory and auditory authority in the field. Deductive and inductive methods were used together for the analyses of the qualitative data. The research shows that what lies beneath the diffusion of SMS is regulative institutional pressure, and that the field is dominated by coercive isomorphism mechanisms and a concern for legitimacy. It is interesting that while organizations are expected to acquiesce in the face of coercive mechanisms where pressure is felt strongly, most of them adopt a concealing response, which is an of avoidance strategy, and that some of them adopted a compliant response, which is an of acquiescent strategy. Furthermore, it is found
İkinci Dünya Savaşından sonra önemli bir gelişim ve değişim sürecine giren havacılık sektörü, kür... more İkinci Dünya Savaşından sonra önemli bir gelişim ve değişim sürecine giren havacılık sektörü, küreselleşme ve son yıllarda yaşanan büyük teknolojik gelişmelerin de etkisiyle hızlı bir şekilde büyüyerek hem ülkemizde hem de dünyada önemli bir ulaştırma modu haline gelmiştir.
Türkiye’de son yıllarda yaşanan siyasi ve ekonomik değişmelerin yanında, yapılan yasal düzenlemelerin de havacılık sektörünü önemli ölçüde etkilediği düşünülmektedir. Son dönemde, sektördeki büyümeye paralel olarak yükseköğretimde havacılık alanında eğitim veren üniversite sayısında da önemli artışlar yaşanmıştır. Bu artışa bağlı olarak da üniversitelerde görev yapan öğretim elemanı ve yardımcılarına duyulan ihtiyaç giderek artmıştır. Bu çalışmanın konusu şimdiye kadar ele alınmayan bir konu, sivil hava ulaştırma işletmeciliği bölümünde çalışmalarını yürüten öğretim elemanı ve yardımcılarının kendileridir. Çalışmanın amacı bu alanda çalışan söz konusu akademisyenlerin akademik özgeçmişlerini incelemektir. Bu sayede havacılıkta en önemli girdi konumunda bulunan “insan” ın eğitiminde rol oynayan ve sektörün gelişmesine akademik anlamda katkıda bulunan akademisyenlerin hangi eğitimleri aldıkları ve havacılık ile ilişkileri değerlendirilmeye çalışılmıştır. Bu çalışmada, ÖSYM'nin 2013 yılı kılavuzuna göre ön lisans veya lisans düzeyinde öğrenci alan, devlet ve vakıf üniversitesi olmak üzere toplam 19 üniversitenin, sivil hava ulaştırma işletmeciliği bölümünde görev yapan öğretim eleman ve yardımcısının akademik geçmişleri incelenmiştir. Çalışma sonunda özgeçmişler bazı değişkenlere göre sıralanmıştır.
Papers by Dr. Yeşim KURT
International Journal of Aviation, Aeronautics, and Aerospace, 2022
As a requirement of the social world, people perform various interactions in the societies they l... more As a requirement of the social world, people perform various interactions in the societies they live in. Various impressions emerge during these interactions. These impressions begin at the first encounter and play a decisive role in the development of relations between the parties. For this reason, impressions express a universal meaning that underlies the relationships between individuals, in other words, social life (Crane & Crane, 2002; Leary & Kowalski, 1990). It is claimed that managing impressions is effective in determining the direction of these relationships. According to some, people exhibit various behaviors to create the impressions they want on other people (Franz et al., 2018). In other words, people engage in tactics to manage others' impressions of themselves (Okkonen, 2019; Zhu, 2018). Managing impressions is not only a matter related to private life but also has become a strategic tool that affects people's working lives and thus is used within the organization (Chaturvedi, 2021; French, 2019). People turn to impression management tactics to create the image they want in their working lives and to manage the perceptions of the people they interact with (Bolino et al., 2008). There are several reasons for managing impressions. It provides benefits such as correcting bad images, gaining legitimacy by creating the desired image, managing others' perceptions, and creating positive perceptions (
Ocerint International Organization Center of Academic Research, Istanbul, Turkey, May 23, 2016
The Rol of Strategic Human Resource Management in the Aviation Industry: Achieving Sustainable Co... more The Rol of Strategic Human Resource Management in the Aviation Industry: Achieving Sustainable Competitive Advantage This study deals with Strategic Human Resource Management Approach which is used to obtain competitive advantage from human resources. This approach is critical to aviation industry as competition is intense because of deregulation and globalization. The main aim of this study is to discuss the place and importance of Strategic Human Resource Management by presenting the relationship between strategic human resource management and aviation industry. To reach to these aims, related literature is used.
The subject of this study is the corporate social responsibilities of airline companies. The stud... more The subject of this study is the corporate social responsibilities of airline companies. The study, it is aimed to reveal the reasons why airline companies carry out philanthropy corporate social responsibility behaviors. In the research, institutional logic and new institutional theory literature are used to achieve this goal. Design/methodology/approach -Qualitative research method is used in this research. The case study method was used as a qualitative research design. The research area is formed by 8 airline companies in Turkey. Semi-structured interviews and document analysis were used as a data collection method, and all data were analyzed by the inductive method. Findings -As a result of the analysis, two basic logic, community, and market, were found behind the philanthropy responsibilities of airline companies. Although community logic has an impact on these behaviors, market logic plays a dominant role. Discussion -Airline companies use philanthropy responsibilities for corporate and marketing communications. These behaviors, which are seen as advertising and promotional activities, are carried out with the pursuit of pragmatic legitimacy and to be preferred more by customers. According to the results of the research, the concept of "philanthropy" functions as a myth that does not reflect the truth and has a ceremonial meaning.
Journal of Air Transport Management, 2021
Abstract The purpose of this study is to reveal the reason for the diffusion of Airports Health A... more Abstract The purpose of this study is to reveal the reason for the diffusion of Airports Health Accreditation among airports. Institutional logic and legitimacy literature are used in the research. The research area consists of 56 airports from different parts of the world. In the research, a qualitative research method was used. Document analysis was used as a data collection method, and descriptive content analysis was used as a data analysis method. According to the results of the research, there are two basic logic and legitimacy seeking that lead airport to this certificate. The first of these is moral legitimacy and professional logic. Accordingly, airports want to be seen as legitimate by professional actors in their institutional environment by certifying that they have taken the necessary measures against COVID-19 threats. The second is pragmatic legitimacy and market logic. According to this remarkable result of the research, one of the important reasons for the airports to turn to this accreditation is to meet the expectations of the customers and gain legitimacy in their eyes. Airports use this accreditation to rebuild trust in the eyes of customers and passengers, to create an airport reputation that took the necessary measures during the pandemic period, to be preferred again, and to revitalize airports.
International Journal of Management Economics and Business, 2018
The Safety Management System (SMS) is a new management practice used in addition to the current p... more The Safety Management System (SMS) is a new management practice used in addition to the current prescriptive regulatory approaches. This study aims to find out, from the perspective of the new institutional theory, the diffusion of the SMS among the aviation organizations. Deductive and inductive methods were used together for the analyses of the qualitative data. The research shows that what lies beneath the diffusion of SMS is regulative institutional pressure, and that the field is dominated by coercive isomorphism mechanisms and a concern for legitimacy. Furthermore, it is found that the majority of organizations that participated in this study had recourse to decoupling strategies in SMS and adopted SMS practices only in a ceremonial way.
Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 2019
Bu çalışmanın amacı Türkiye' deki havayolu örgütlerinin kurumsal sosyal sorumlulukla ilgili faali... more Bu çalışmanın amacı Türkiye' deki havayolu örgütlerinin kurumsal sosyal sorumlulukla ilgili faaliyetlerinin neler olduğunu ortaya koymaktır. Bu amaca ulaşabilmek adına nitel araştırma yönteminden faydalanılmıştır. Araştırma alanını 8 havayolu örgütü oluşturmaktadır. Araştırmada veri toplama yöntemi olarak birincil veri kaynağı olarak yarı yapılandırılmış görüşmeler; ikincil veri kaynağı olarak da belge incelemesi kullanılmaktadır. Görüşmelerdeki katılımcılar, amaçlı örneklem yöntemiyle seçilmiştir. Bu kapsamda, havayolu örgütlerinin kurumsal sosyal sorumlulukla ilgili yöneticileriyle görüşülmüştür. Belge incelemesi için de havayollarının web sitelerinde, basın bültenlerinde, duyurular ve sürdürülebilirlik raporlarında paylaştıkları bilgilerden faydalanılmıştır. Araştırmada toplanan nitel veriler NVivo 12 programı aracılığıyla tümevarımsal yöntemle analiz edilmiştir. Analiz sonucunda, 4 tema, 12 kategori ve 11 alt kategoriye ulaşılmıştır. Araştırma sonuçlarına göre, havayolu örgütleri ekonomik, yasal, etik ve gönüllülük olmak üzere 4 temel boyutta faaliyetler gerçekleştirmektedir. Bu boyutlar altında, çevreye, müşterilere, topluma, yöneticiler ve çalışanlara yönelik uygulamaların çoğunlukta olduğu tespit edilmiştir.
The Journal of Academic Social Science Studies, 2017
This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these ... more This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken between 01.10.2016 and 22.10.2016 by the users of the concerned airline were analyzed in terms of inductive and reached the main themes in this way. In this research formulated by the qualitative research design, the NVivo11 program was utilized in the collection and analysis of data. As a result of the analysis, users were found to share their negative experiences, to complain or to find solutions to their problems. The users are mostly on the flight schedule; passenger services and customer service issues. The topics that create the most agenda about the recipe are; flight cancellations, tariff changes and delays. The issues related to passenger services focus on ticket and baggage operations. Flaws in ticket refunds or changes; Lost or damaged baggage for baggage handling causes the passengers to interact via twitter. The response to customer service is due to the inability to access the customer service easily and the customer service fee. One of the key findings in the research is the sharing of electronic communication, which is the subject of electronic communication, to influence users' decisions of other users. Accordingly, users interact through social media for purposes such as defamation, praise, benchmarking and campaign announcements.
İkinci Dünya Savaşından sonra önemli bir gelişim ve değişim sürecine giren havacılık sektörü, kür... more İkinci Dünya Savaşından sonra önemli bir gelişim ve değişim sürecine giren havacılık sektörü, küreselleşme ve son yıllarda yaşanan büyük teknolojik gelişmelerin de etkisiyle hızlı bir şekilde büyüyerek hem ülkemizde hem de dünyada önemli bir ulaştırma modu haline gelmiştir. Türkiye’de son yıllarda yaşanan siyasi ve ekonomik değişmelerin yanında, yapılan yasal düzenlemelerin de havacılık sektörünü önemli ölçüde etkilediği düşünülmektedir. Son dönemde, sektördeki büyümeye paralel olarak yükseköğretimde havacılık alanında eğitim veren üniversite sayısında da önemli artışlar yaşanmıştır. Bu artışa bağlı olarak da üniversitelerde görev yapan öğretim elemanı ve yardımcılarına duyulan ihtiyaç giderek artmıştır. Bu çalışmanın konusu şimdiye kadar ele alınmayan bir konu, sivil hava ulaştırma işletmeciliği bölümünde çalışmalarını yürüten öğretim elemanı ve yardımcılarının kendileridir. Çalışmanın amacı bu alanda çalışan söz konusu akademisyenlerin akademik özgeçmişlerini incelemektir. Bu sayede havacılıkta en önemli girdi konumunda bulunan “insan” ın eğitiminde rol oynayan ve sektörün gelişmesine akademik anlamda katkıda bulunan akademisyenlerin hangi eğitimleri aldıkları ve havacılık ile ilişkileri değerlendirilmeye çalışılmıştır. Bu çalışmada, ÖSYM'nin 2013 yılı kılavuzuna göre ön lisans veya lisans düzeyinde öğrenci alan, devlet ve vakıf üniversitesi olmak üzere toplam 19 üniversitenin, sivil hava ulaştırma işletmeciliği bölümünde görev yapan öğretim eleman ve yardımcısının akademik geçmişleri incelenmiştir. Çalışma sonunda özgeçmişler bazı değişkenlere göre sıralanmıştır.
This study focuses on the Safety Management System (SMS) brought forward by aviation authorities ... more This study focuses on the Safety Management System (SMS) brought forward by aviation authorities in the early 2000s, which aims to increase the safety level of air transportation activities and to maintain these activities at acceptable risk levels. SMS is an administrative application that emerged to ensure safety in aviation activities, and became widespread in national and international fields. Many organizations in the aviation industry implement SMS and set up SMS divisions. The aim of this study is to explain the process of transition to SMS in aviation organizations in Turkey. Qualitative research method was applied. Semistructured interviews, observations and researcher diary were used as data collection tools. Semi-structured interviews were conducted with 11 organizations’ SMS managers who work for group A ground service organizations, catering organizations and terminal organizations. To include all related stakeholders, a semistructured interview was conducted with an SM...
Bu calismanin konusu Covid-19 virusune karsi hava tasimaciliginda alinan onlemlerdir. Arastirmani... more Bu calismanin konusu Covid-19 virusune karsi hava tasimaciliginda alinan onlemlerdir. Arastirmanin amaci, Covid-19 salgini surecinde hava tasimaciliginda musteriler ve insan kaynagi icin ne tur onlemler alindigini ortaya koymaktir. Bu amaca ulasmak adina ikincil veri kaynaklarindan olan belge incelmesinden yararlanilmistir. Konuyla ilgili olarak elde edilen veriler tumevarimsal bicimde analiz edilmistir. Analiz sonucunda ortaya cikan onlemler, yolculara yonelik ve calisanlara yonelik olmak uzere iki ana temada tartisilmistir. Yolculara yonelik onlemler uc kategoriden olusmaktadir. Bunlar havalimanina gelmeden once alinan onlemler, havalimaninda alinan onlemler ve ucak icinde alinan onlemlerdir. Calisanlara yonelik onlemler ise iki alt kategoriyle aciklanmaktadir. Bunlar yerde gorevli personele yonelik onlemler ve ucus gorevlilerine yonelik onlemlerdir. Bu arastirmayla cercevesi cizilen onlemler, havacilik isletmelerinin bu krizin ustesinden gelebilmesinde kritik oneme sahiptir. Bu o...
Global Perspectives on Change Management and Leadership in the Post-COVID-19 Era
The purpose of this study is to explain the relationship between the COVID-19 crisis and leadersh... more The purpose of this study is to explain the relationship between the COVID-19 crisis and leadership and to demonstrate the leadership skills necessary in the post-COVID-19 era. This study is based on literature research. In the study, firstly, the effects of COVID-19 on human life are explained. Then, the relationship between crisis management and leadership is discussed. Later, the features of the new era after COVID-19 and the concept of the digital age are explained. The role of leaders in this new era is emphasized. In the last part of this study, three leadership types that attract attention during the pandemic process are briefly explained. These are ethical, digital, and pandemic leadership. In the last section, the skills and abilities required for leaders who are to succeed after COVID-19 also add value to the research.
Journal of Air Transport Management, 2021
The purpose of this study is to reveal the reason for the diffusion of Airports Health Accreditat... more The purpose of this study is to reveal the reason for the diffusion of Airports Health Accreditation among airports.
Institutional logic and legitimacy literature are used in the research. The research area consists of 56 airports
from different parts of the world. In the research, a qualitative research method was used. Document analysis was
used as a data collection method, and descriptive content analysis was used as a data analysis method. According
to the results of the research, there are two basic logic and legitimacy seeking that lead airport to this certificate.
The first of these is moral legitimacy and professional logic. Accordingly, airports want to be seen as legitimate
by professional actors in their institutional environment by certifying that they have taken the necessary measures
against COVID-19 threats. The second is pragmatic legitimacy and market logic. According to this
remarkable result of the research, one of the important reasons for the airports to turn to this accreditation is to
meet the expectations of the customers and gain legitimacy in their eyes. Airports use this accreditation to
rebuild trust in the eyes of customers and passengers, to create an airport reputation that took the necessary
measures during the pandemic period, to be preferred again, and to revitalize airports.
GAZİANTEP UNIVERSITY JOURNAL OF SOCIAL SCIENCES, 2020
Bu çalışmanın konusu Covid-19 virüsüne karşı hava taşımacılığında alınan önlemlerdir. Araştırman... more Bu çalışmanın konusu Covid-19 virüsüne karşı hava taşımacılığında alınan önlemlerdir. Araştırmanın amacı, Covid-19 salgını sürecinde hava taşımacılığında müşteriler ve insan kaynağı için ne tür önlemler alındığını ortaya koymaktır. Bu amaca ulaşmak adına ikincil veri kaynaklarından olan belge incelmesinden
yararlanılmıştır. Konuyla ilgili olarak elde edilen veriler tümevarımsal biçimde analiz edilmiştir. Analiz sonucunda ortaya çıkan önlemler, yolculara yönelik ve çalışanlara yönelik olmak üzere iki ana temada tartışılmıştır. Yolculara yönelik önlemler üç kategoriden oluşmaktadır. Bunlar havalimanına gelmeden önce
alınan önlemler, havalimanında alınan önlemler ve uçak içinde alınan önlemlerdir. Çalışanlara yönelik önlemler ise iki alt kategoriyle açıklanmaktadır. Bunlar yerde görevli personele yönelik önlemler ve uçuş görevlilerine yönelik önlemlerdir.
Bu araştırmayla çerçevesi çizilen önlemler, havacılık işletmelerinin bu krizin üstesinden gelebilmesinde kritik öneme sahiptir. Bu önlemler havacılık işletmelerinin hem yolcuların hem de çalışanların gözünde güvenilir oldukları yönünde bir imaj yaratacak ve itibarlarını kazanmalarına katkı sağlayacaktır. Hava taşımacılığında
risklerin yönetilebildiği konusunda ikna olan müşteriler bilet satın alarak havalimanlarına ve havayollarına yolcu olarak değer katacaklardır. İnsan kaynaklarına yönelik önlemler ise çalışanların güvende hissetmelerine
katkı sağlayarak; baskı altında hissetmeden, motive edilmiş bir şekilde çalışarak verimliliklerini sürdürmelerine katkı sağlayacaktır. Hem çalışanlar hem de müşteriler gözünde yaratılan bu fark, işletmelerin
bu krizin üstesinden gelmelerine ve sürdürülebilirliklerine doğrudan katkı sağlayacaktır.
The subject of this study is the measures taken in air transportation against Covid-19 virus. The aim of the research is to reveal what measures were taken for customers and human resources in air transportation during the Covid-19 virus. In order to achieve this goal, document analysis from secondary data sources was used.
The data obtained on the subject were analyzed inductively. The measures that emerged as a result of the analysis were discussed in two main themes: for passengers and for employees. Precautions for passengers consist of three categories. These are the measures taken before arriving at the airport, the measures taken at the airport and the measures taken in the aircraft. Measures for employees are explained in two sub-categories. These are measures for personnel on the ground and measures for flight attendants. The measures outlined in this research are critical in aviation’s companies' ability to overcome this crisis. These measures will create an image that aviation companies are reliable in the eyes of both passengers and employees and contribute to their reputation. Customers who are convinced that the risks can be managed in air transportation will add value to airports and airlines as passengers by purchasing tickets. Measures for human
resources contribute to the employees to feel safe; It will contribute to maintain their productivity by working motivated without feeling under pressure. This difference created in the eyes of both employees and customers will directly contribute to businesses' overcoming this crisis and their sustainability.
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Conference Presentations by Dr. Yeşim KURT
Design/methodology/approach – Qualitative research method is used in this research. The case study method was used as a qualitative research design. The research area is formed by 8 airline companies in Turkey. Semi-structured interviews and document analysis were used as a data collection method, and all data were analyzed by the inductive method.
Findings – As a result of the analysis, two basic logic, community, and market, were found behind the philanthropy responsibilities of airline companies. Although community logic has an impact on these behaviors, market logic plays a dominant role.
Discussion – Airline companies use philanthropy responsibilities for corporate and marketing communications. These behaviors, which are seen as advertising and promotional activities, are carried out with the pursuit of pragmatic legitimacy and to be preferred more by customers. According to the results of the research, the concept of "philanthropy" functions as a myth that does not reflect the truth and has a ceremonial meaning.
Özet Bu çalışmanın amacı, kurumsal çevrelerde ortaya çıkan ve hızla yayılım gösteren yeni yapılara karşı örgütlerin geliştirdikleri temel stratejileri, bu yapıların uygulanma ve benimsenme biçimini tartışmaya açmaktır. Yayılım ve benimseme tartışmaları, yeni kurumsal kuram çalışmaları içinde sıkça vurgulanan temel konulardandır. Kurama göre örgütler sadece teknik çevre içerisinde değil kurumsal bir çevre içerisinde de var olurlar ve örgütlerin hayatta kalması bu kurumsal çevre içerisindeki ilişkilerini yönetebilmesine bağlıdır. Yeni kurumsalcılara göre örgütler, kurumsal çevrelerinde yayılım gösteren yapılara uyum göstererek meşru görülür ve varlıklarını sürdürebilirler. Bu nedenle, kurumsal çevrelerden gelen talepleri başka bir deyişle farklı kurumsal baskıları yönetmek isteyen örgütler, aktörlerce tavsiye edilen yapıları uygulayarak kurumsallaşmalarına aracılık eder. Bu uygulamalar kurumsallaştıkça mitler-efsaneler haline gelir ve aynı kurumsal çevrede gittikçe daha fazla örgüt tarafından uygulanmaya başlar. Kurama göre örgütlerce uygulanıyor görünen bu uygulamalar her zaman gerçekten benimsenmeyebilir. Teorik olarak yürütülen bu araştırmada, bu tartışmaya konu olan yayılım, uygulama ve benimseme gibi kavramlara ışık tutulması amaçlanmaktadır. Bu nedenle, araştırmada, örgütlerin rasyonel ve törensel seçimleri ve ayırma kavramı tartışmaya açılmaktadır.
Türkiye’de son yıllarda yaşanan siyasi ve ekonomik değişmelerin yanında, yapılan yasal düzenlemelerin de havacılık sektörünü önemli ölçüde etkilediği düşünülmektedir. Son dönemde, sektördeki büyümeye paralel olarak yükseköğretimde havacılık alanında eğitim veren üniversite sayısında da önemli artışlar yaşanmıştır. Bu artışa bağlı olarak da üniversitelerde görev yapan öğretim elemanı ve yardımcılarına duyulan ihtiyaç giderek artmıştır. Bu çalışmanın konusu şimdiye kadar ele alınmayan bir konu, sivil hava ulaştırma işletmeciliği bölümünde çalışmalarını yürüten öğretim elemanı ve yardımcılarının kendileridir. Çalışmanın amacı bu alanda çalışan söz konusu akademisyenlerin akademik özgeçmişlerini incelemektir. Bu sayede havacılıkta en önemli girdi konumunda bulunan “insan” ın eğitiminde rol oynayan ve sektörün gelişmesine akademik anlamda katkıda bulunan akademisyenlerin hangi eğitimleri aldıkları ve havacılık ile ilişkileri değerlendirilmeye çalışılmıştır. Bu çalışmada, ÖSYM'nin 2013 yılı kılavuzuna göre ön lisans veya lisans düzeyinde öğrenci alan, devlet ve vakıf üniversitesi olmak üzere toplam 19 üniversitenin, sivil hava ulaştırma işletmeciliği bölümünde görev yapan öğretim eleman ve yardımcısının akademik geçmişleri incelenmiştir. Çalışma sonunda özgeçmişler bazı değişkenlere göre sıralanmıştır.
Papers by Dr. Yeşim KURT
Institutional logic and legitimacy literature are used in the research. The research area consists of 56 airports
from different parts of the world. In the research, a qualitative research method was used. Document analysis was
used as a data collection method, and descriptive content analysis was used as a data analysis method. According
to the results of the research, there are two basic logic and legitimacy seeking that lead airport to this certificate.
The first of these is moral legitimacy and professional logic. Accordingly, airports want to be seen as legitimate
by professional actors in their institutional environment by certifying that they have taken the necessary measures
against COVID-19 threats. The second is pragmatic legitimacy and market logic. According to this
remarkable result of the research, one of the important reasons for the airports to turn to this accreditation is to
meet the expectations of the customers and gain legitimacy in their eyes. Airports use this accreditation to
rebuild trust in the eyes of customers and passengers, to create an airport reputation that took the necessary
measures during the pandemic period, to be preferred again, and to revitalize airports.
yararlanılmıştır. Konuyla ilgili olarak elde edilen veriler tümevarımsal biçimde analiz edilmiştir. Analiz sonucunda ortaya çıkan önlemler, yolculara yönelik ve çalışanlara yönelik olmak üzere iki ana temada tartışılmıştır. Yolculara yönelik önlemler üç kategoriden oluşmaktadır. Bunlar havalimanına gelmeden önce
alınan önlemler, havalimanında alınan önlemler ve uçak içinde alınan önlemlerdir. Çalışanlara yönelik önlemler ise iki alt kategoriyle açıklanmaktadır. Bunlar yerde görevli personele yönelik önlemler ve uçuş görevlilerine yönelik önlemlerdir.
Bu araştırmayla çerçevesi çizilen önlemler, havacılık işletmelerinin bu krizin üstesinden gelebilmesinde kritik öneme sahiptir. Bu önlemler havacılık işletmelerinin hem yolcuların hem de çalışanların gözünde güvenilir oldukları yönünde bir imaj yaratacak ve itibarlarını kazanmalarına katkı sağlayacaktır. Hava taşımacılığında
risklerin yönetilebildiği konusunda ikna olan müşteriler bilet satın alarak havalimanlarına ve havayollarına yolcu olarak değer katacaklardır. İnsan kaynaklarına yönelik önlemler ise çalışanların güvende hissetmelerine
katkı sağlayarak; baskı altında hissetmeden, motive edilmiş bir şekilde çalışarak verimliliklerini sürdürmelerine katkı sağlayacaktır. Hem çalışanlar hem de müşteriler gözünde yaratılan bu fark, işletmelerin
bu krizin üstesinden gelmelerine ve sürdürülebilirliklerine doğrudan katkı sağlayacaktır.
The subject of this study is the measures taken in air transportation against Covid-19 virus. The aim of the research is to reveal what measures were taken for customers and human resources in air transportation during the Covid-19 virus. In order to achieve this goal, document analysis from secondary data sources was used.
The data obtained on the subject were analyzed inductively. The measures that emerged as a result of the analysis were discussed in two main themes: for passengers and for employees. Precautions for passengers consist of three categories. These are the measures taken before arriving at the airport, the measures taken at the airport and the measures taken in the aircraft. Measures for employees are explained in two sub-categories. These are measures for personnel on the ground and measures for flight attendants. The measures outlined in this research are critical in aviation’s companies' ability to overcome this crisis. These measures will create an image that aviation companies are reliable in the eyes of both passengers and employees and contribute to their reputation. Customers who are convinced that the risks can be managed in air transportation will add value to airports and airlines as passengers by purchasing tickets. Measures for human
resources contribute to the employees to feel safe; It will contribute to maintain their productivity by working motivated without feeling under pressure. This difference created in the eyes of both employees and customers will directly contribute to businesses' overcoming this crisis and their sustainability.
Design/methodology/approach – Qualitative research method is used in this research. The case study method was used as a qualitative research design. The research area is formed by 8 airline companies in Turkey. Semi-structured interviews and document analysis were used as a data collection method, and all data were analyzed by the inductive method.
Findings – As a result of the analysis, two basic logic, community, and market, were found behind the philanthropy responsibilities of airline companies. Although community logic has an impact on these behaviors, market logic plays a dominant role.
Discussion – Airline companies use philanthropy responsibilities for corporate and marketing communications. These behaviors, which are seen as advertising and promotional activities, are carried out with the pursuit of pragmatic legitimacy and to be preferred more by customers. According to the results of the research, the concept of "philanthropy" functions as a myth that does not reflect the truth and has a ceremonial meaning.
Özet Bu çalışmanın amacı, kurumsal çevrelerde ortaya çıkan ve hızla yayılım gösteren yeni yapılara karşı örgütlerin geliştirdikleri temel stratejileri, bu yapıların uygulanma ve benimsenme biçimini tartışmaya açmaktır. Yayılım ve benimseme tartışmaları, yeni kurumsal kuram çalışmaları içinde sıkça vurgulanan temel konulardandır. Kurama göre örgütler sadece teknik çevre içerisinde değil kurumsal bir çevre içerisinde de var olurlar ve örgütlerin hayatta kalması bu kurumsal çevre içerisindeki ilişkilerini yönetebilmesine bağlıdır. Yeni kurumsalcılara göre örgütler, kurumsal çevrelerinde yayılım gösteren yapılara uyum göstererek meşru görülür ve varlıklarını sürdürebilirler. Bu nedenle, kurumsal çevrelerden gelen talepleri başka bir deyişle farklı kurumsal baskıları yönetmek isteyen örgütler, aktörlerce tavsiye edilen yapıları uygulayarak kurumsallaşmalarına aracılık eder. Bu uygulamalar kurumsallaştıkça mitler-efsaneler haline gelir ve aynı kurumsal çevrede gittikçe daha fazla örgüt tarafından uygulanmaya başlar. Kurama göre örgütlerce uygulanıyor görünen bu uygulamalar her zaman gerçekten benimsenmeyebilir. Teorik olarak yürütülen bu araştırmada, bu tartışmaya konu olan yayılım, uygulama ve benimseme gibi kavramlara ışık tutulması amaçlanmaktadır. Bu nedenle, araştırmada, örgütlerin rasyonel ve törensel seçimleri ve ayırma kavramı tartışmaya açılmaktadır.
Türkiye’de son yıllarda yaşanan siyasi ve ekonomik değişmelerin yanında, yapılan yasal düzenlemelerin de havacılık sektörünü önemli ölçüde etkilediği düşünülmektedir. Son dönemde, sektördeki büyümeye paralel olarak yükseköğretimde havacılık alanında eğitim veren üniversite sayısında da önemli artışlar yaşanmıştır. Bu artışa bağlı olarak da üniversitelerde görev yapan öğretim elemanı ve yardımcılarına duyulan ihtiyaç giderek artmıştır. Bu çalışmanın konusu şimdiye kadar ele alınmayan bir konu, sivil hava ulaştırma işletmeciliği bölümünde çalışmalarını yürüten öğretim elemanı ve yardımcılarının kendileridir. Çalışmanın amacı bu alanda çalışan söz konusu akademisyenlerin akademik özgeçmişlerini incelemektir. Bu sayede havacılıkta en önemli girdi konumunda bulunan “insan” ın eğitiminde rol oynayan ve sektörün gelişmesine akademik anlamda katkıda bulunan akademisyenlerin hangi eğitimleri aldıkları ve havacılık ile ilişkileri değerlendirilmeye çalışılmıştır. Bu çalışmada, ÖSYM'nin 2013 yılı kılavuzuna göre ön lisans veya lisans düzeyinde öğrenci alan, devlet ve vakıf üniversitesi olmak üzere toplam 19 üniversitenin, sivil hava ulaştırma işletmeciliği bölümünde görev yapan öğretim eleman ve yardımcısının akademik geçmişleri incelenmiştir. Çalışma sonunda özgeçmişler bazı değişkenlere göre sıralanmıştır.
Institutional logic and legitimacy literature are used in the research. The research area consists of 56 airports
from different parts of the world. In the research, a qualitative research method was used. Document analysis was
used as a data collection method, and descriptive content analysis was used as a data analysis method. According
to the results of the research, there are two basic logic and legitimacy seeking that lead airport to this certificate.
The first of these is moral legitimacy and professional logic. Accordingly, airports want to be seen as legitimate
by professional actors in their institutional environment by certifying that they have taken the necessary measures
against COVID-19 threats. The second is pragmatic legitimacy and market logic. According to this
remarkable result of the research, one of the important reasons for the airports to turn to this accreditation is to
meet the expectations of the customers and gain legitimacy in their eyes. Airports use this accreditation to
rebuild trust in the eyes of customers and passengers, to create an airport reputation that took the necessary
measures during the pandemic period, to be preferred again, and to revitalize airports.
yararlanılmıştır. Konuyla ilgili olarak elde edilen veriler tümevarımsal biçimde analiz edilmiştir. Analiz sonucunda ortaya çıkan önlemler, yolculara yönelik ve çalışanlara yönelik olmak üzere iki ana temada tartışılmıştır. Yolculara yönelik önlemler üç kategoriden oluşmaktadır. Bunlar havalimanına gelmeden önce
alınan önlemler, havalimanında alınan önlemler ve uçak içinde alınan önlemlerdir. Çalışanlara yönelik önlemler ise iki alt kategoriyle açıklanmaktadır. Bunlar yerde görevli personele yönelik önlemler ve uçuş görevlilerine yönelik önlemlerdir.
Bu araştırmayla çerçevesi çizilen önlemler, havacılık işletmelerinin bu krizin üstesinden gelebilmesinde kritik öneme sahiptir. Bu önlemler havacılık işletmelerinin hem yolcuların hem de çalışanların gözünde güvenilir oldukları yönünde bir imaj yaratacak ve itibarlarını kazanmalarına katkı sağlayacaktır. Hava taşımacılığında
risklerin yönetilebildiği konusunda ikna olan müşteriler bilet satın alarak havalimanlarına ve havayollarına yolcu olarak değer katacaklardır. İnsan kaynaklarına yönelik önlemler ise çalışanların güvende hissetmelerine
katkı sağlayarak; baskı altında hissetmeden, motive edilmiş bir şekilde çalışarak verimliliklerini sürdürmelerine katkı sağlayacaktır. Hem çalışanlar hem de müşteriler gözünde yaratılan bu fark, işletmelerin
bu krizin üstesinden gelmelerine ve sürdürülebilirliklerine doğrudan katkı sağlayacaktır.
The subject of this study is the measures taken in air transportation against Covid-19 virus. The aim of the research is to reveal what measures were taken for customers and human resources in air transportation during the Covid-19 virus. In order to achieve this goal, document analysis from secondary data sources was used.
The data obtained on the subject were analyzed inductively. The measures that emerged as a result of the analysis were discussed in two main themes: for passengers and for employees. Precautions for passengers consist of three categories. These are the measures taken before arriving at the airport, the measures taken at the airport and the measures taken in the aircraft. Measures for employees are explained in two sub-categories. These are measures for personnel on the ground and measures for flight attendants. The measures outlined in this research are critical in aviation’s companies' ability to overcome this crisis. These measures will create an image that aviation companies are reliable in the eyes of both passengers and employees and contribute to their reputation. Customers who are convinced that the risks can be managed in air transportation will add value to airports and airlines as passengers by purchasing tickets. Measures for human
resources contribute to the employees to feel safe; It will contribute to maintain their productivity by working motivated without feeling under pressure. This difference created in the eyes of both employees and customers will directly contribute to businesses' overcoming this crisis and their sustainability.
The research area consists of 8 airline organisations. In the research, semi-structured interviews as the primary data source as data collection method; document analysis is also used as the secondary
data source. Participants in the interviews were selected by purposeful sampling method. In this context, managers of airline organizations on corporate social responsibility were interviewed. For document review, the information shared by airlines on websites, press releases, announcements and sustainability reports was used. The qualitative data collected in the research were analyzed inductively
by means of NVivo 12 program. As a result of the analysis, 4 themes, 12 categories and 11 sub-categories were reached. According to the results of the research, airline organizations carry out activities in four basic dimensions as economic, legal, ethical and philanthropical. Under these dimensions, it was determined that the practices directed towards the environment, customers, society, managers and employees were the majority.
**************This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken between 01.10.2016 and 22.10.2016 by the users of the concerned airline were analyzed in terms of inductive and reached the main themes in this way. In this research formulated by the qualitative research design, the NVivo11 program was utilized in the collection and analysis of data. As a result of the analysis, users were found to share their negative experiences, to complain or to find solutions to their problems. The users are mostly on the flight schedule; passenger services and customer service issues. The topics that create the most agenda about the recipe are; flight cancellations, tariff changes and delays. The issues related to passenger services focus on ticket and baggage operations. Flaws in ticket refunds or changes; Lost or damaged baggage for baggage handling causes the passengers to interact via twitter. The response to customer service is due to the inability to access the customer service easily and the customer service fee. One of the key findings in the research is the sharing of electronic communication, which is the subject of electronic communication, to influence users' decisions of other users. Accordingly, users interact through social media for purposes such as defamation, praise, benchmarking and campaign announcements.
Abstract This study focuses on the Safety Management System (SMS) brought forward by aviation authorities in the early 2000s, which aims to increase the safety level of air transportation activities and to maintain these activities at acceptable risk levels. SMS is an administrative application that emerged to ensure safety in aviation activities, and became widespread in national and international fields. Many organizations in the aviation industry implement SMS and set up SMS divisions. The aim of this study is to explain the process of transition to SMS in aviation organizations in Turkey. Qualitative research method was applied. Semi-structured interviews, observations and researcher diary were used as data collection tools. Semi-structured interviews were conducted with 11 organizations' SMS managers who work for group a ground service organizations, catering organizations and terminal organizations. To include all related stakeholders, a semi-structured interview was conducted with an SMS auditor from the Directorate General of Civil Aviation. Three observations related to SMS were performed throughout the research. Qualitative data were analyzed by inductive analyses method. This study discusses organizations' transition to SMS, and the factors that challenge and facilitate the transition process. Lastly, suggestions for process improvements were presented.