Papers by Leonor M . Pérez
European Journal of Tourism Research, 2021
Most traditional travel agencies offer their services to corporate clients, although literature f... more Most traditional travel agencies offer their services to corporate clients, although literature focuses on end customers. This paper addresses this research gap, but also aims at bridging the gap between B2C and B2B literature. Specifically, the authors revisit the Quality-Value-Satisfaction-Loyalty chain, a well-established postulate from the B2C literature in tourism, but adding Trust and Commitment as mediating variables between Satisfaction and Loyalty to adapt the chain to the B2B context. Using PLS-SEM, the analysis of data confirmed the Service Quality - Customer Value - Customer Satisfaction - Trust/Commitment - Customer Loyalty chain for corporate customers.
Current Issues in Tourism, 2021
Current Issues in Tourism, 2021
Currently, many individuals are willing to travel depending on the safety and hygiene measures ag... more Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also motivates academicians and managers to improve their understanding of the customers' safe buying behaviour in a pandemic context. Egoistic and social-altruistic values are key factors in determining pro-social behaviours, such as safe buying behaviours, however, no study examines the importance of these values in influencing such behaviours. This research aims to develop and test a model to analyse the impact of egoistic and social-altruistic values on the guests' intentions to stay at safe hotels during the COVID-19 pandemic, integrating Theory of Planned Behavior and Value-Belief-Norm Theory. COVID-19 concern was oriented towards value, considering egoistic and social-altruistic concerns. Data were collected from 521 potential guests residing in Spain. The findings reveal that both egoistic and social-altruistic values influence the intention. However, egoistic values have a stronger impact than social-altruistic values.
Papeles De Poblacion, 2015
Este trabajo analiza la evolucion del mercado laboral femenino en Espana, asi como las caracteris... more Este trabajo analiza la evolucion del mercado laboral femenino en Espana, asi como las caracteristicas socioeconomicas que determinan la probabilidad de que las mujeres espanolas encuentren empleo. Para ello se ha explotado la Encuesta de Poblacion Activa del Instituto Nacional de Estadistica y se ha realizado una encuesta a 500 mujeres espanolas. A traves de modelos ARIMA se pronostica el numero de mujeres ocupadas y en paro en los tres ultimos trimestres de 2014; a traves de modelos logit se analiza la probabilidad de encontrar empleo. En general, los resultados muestran una cierta recuperacion del mercado de trabajo femenino en 2014. Las mujeres con mayor probabilidad de tener empleo son aquellas mas jovenes, con mayor nivel educativo y sin hijos, especialmente en trabajos de media jornada y del sector terciario.
Tourism and Hospitality Research, 2021
Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce ... more Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce and no study measures the magnitude of the changes in AIPA results when using different data sets: data sets belonging to general tourists and market segments. Consequently, no study evaluates whether one segmentation criterion produces greater changes in AIPA results than another. This study quantifies classification changes of destination attributes in AIPA results according to the previous visit and the origin of the visitors. Based on a sample of 409 tourists in Puerto López (Ecuador), results showed that “nature”, “adventure”, “sun and beach”, and “culture” were basic factors, while “grastronomy” was a performance factor. However, this classification differ considerably when different data sets are used, and especially, when considering segments by origin of the visitor.
Leisure Sciences, 2020
Ghost tourism is emerging in numerous destinations all around world. This paper examines the moti... more Ghost tourism is emerging in numerous destinations all around world. This paper examines the motivations for participating in ghost tourism using the push-pull theory; and analyzes how motivations and constraints may influence the intention to participate in ghost tourism in Spain. Data were collected from 177 domestic tourists in C ordoba (Spain). An exploratory factor analysis revealed two push motivation dimensions and three pull motivation dimensions. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results showed that the search for novelty and emotional experience (push motivation) and the organization of ghost tours (pull motivation) are key incentives for the behavioral intention. Moreover, among the constraints analyzed, only the intrapersonal constraint significantly affects tourists' intentions.
Current Issues in Tourism, 2021
Revista de Ciencias Sociales, 2016
El turismo en destinos religiosos está incrementando en todo el mundo en lugares asociados a casi... more El turismo en destinos religiosos está incrementando en todo el mundo en lugares asociados a casi todas las religiones, convirtiéndose en un importante motor del desarrollo económico local. Sin embargo, las investigaciones en esta materia siguen siendo escasas. Este artículo se centra en identificar los factores que han favorecido el desarrollo del turismo en los destinos religiosos. El diseño de investigación es de carácter no experimental, siendo un estudio descriptivo en el que se utilizan distintos instrumentos de recolección de información, como entrevistas semi-estructuradas con informantes clave y cuestionarios a turistas, a fin de realizar un análisis comparativo de destinos de diferentes religiones y países, con especial referencia a destinos católicos, profundizando especialmente en México y España. Como principales factores que determinan el turismo hacia destinos religiosos destacan: la expansión de ciertas religiones, la diversificación de las motivaciones de l...
Boletín de la Asociación de Geógrafos Españoles, Dec 19, 2017
El turismo en destinos religiosos ha aumentado en los últimos años convirtiéndose en un motor de ... more El turismo en destinos religiosos ha aumentado en los últimos años convirtiéndose en un motor de desarrollo para muchas poblaciones. No obstante, los estudios sobre la demanda aún son escasos. El objetivo de este artículo es dar a conocer el perfil del turista en distintos destinos religiosos de España e identificar sus particularidades. Se realizó un trabajo de campo en tres de las manifestaciones religiosas más importantes: Camino de Santiago, Romería del Rocío y Semana Santa de Sevilla. Un análisis comparativo entre los tres perfiles mostró algunas semejanzas entre ellos.
Current Issues in Tourism, 2019
ABSTRACT This study analyses the impact of content (value-added, relevance, timeliness, completen... more ABSTRACT This study analyses the impact of content (value-added, relevance, timeliness, completeness, and interestingness) and non-content (information quantity) cues of information quality in destinations marketing organizations’ (DMOs’) Facebook pages on destination image formation in the context of the Silk Road. Empirical analyses suggest that interestingness, value-added and completeness affect cognitive and/or affective images of the destination, which also contribute to the formation of the conative image. However, interestingness and value-added have a positive influence, while completeness has a negative influence. The results of this study enhance our understanding of the role played by the quality of tourist information on Facebook.
Innovar, 2022
El estudio del binomio rentabilidad-lealtad del cliente suscita el interés de académicos y empres... more El estudio del binomio rentabilidad-lealtad del cliente suscita el interés de académicos y empresarios por la influencia que tiene sobre el valor del cliente, la sostenibilidad y el crecimiento de la empresa. Este artículo explora el concepto de valor y la cadena de efectos del valor percibido, la satisfacción y otros vínculos intermedios como la confianza y el compromiso que conducen a la lealtad del cliente. Se utiliza el análisis cualitativo comparado (qca, por sus siglas en inglés) para estudiar esta cadena de efectos difíciles de observar debido a la ausencia de fuentes estandarizadas. El artículo realiza contribuciones de carácter metodológico para incrementar el grado de lealtad en los clientes. El análisis muestra los condicionantes que influyen en las relaciones comerciales B2B conducentes a la obtención de clientes leales. Las conclusiones resaltan las posibilidades de combinaciones “ganadoras” en la cadena de efectos para que las empresas evalúen su utilidad en la interac...
Food plays an important role in rural development through tourism, especially food routes. Touris... more Food plays an important role in rural development through tourism, especially food routes. Tourists' demand for discovering regional food is increasing. This paper focuses on olive oil tourism since olive oil is more than a mere product, it is a true culture. A case study analyses three olive oil routes linked to Protected Designations of Origin in the province of Cordoba: Baena, Montoro-Adamuz and Priego de Cordoba. From field work, the supply and the demand for olive oil tourism is analysed. The olive oil routes are not as well known or as frequently visited by the gastronomic tourist as the wine routes and the oil tourism consumer profile is different from the wine tourism consumer profile. However, the olive oil tourism is undoubtedly an opportunity to promote rural development in these areas.
The agrarian income, estimated as direct gross margin of the farms, is not distributed proportion... more The agrarian income, estimated as direct gross margin of the farms, is not distributed proportionally in the territory. Horticulture is the most important subsector in the Andalusian agrarian economy. This paper aims to be focused on the differences observed in the spatial income distributions of different horticultural productive strategies (based on total cultivation costs and employment level of the farms). The financial structure of surveyed farms was geographically located considering a municipal precision. The spatial analysis of these data (density analysis) allowed us to determine the geographic distribution of gross margin of every productive strategy. Resulting maps show us
Boletín de la Asociación de Geógrafos Españoles, 2014
Las zonas rurales de Andalucía generalmente concentran su producción en actividades económicas di... more Las zonas rurales de Andalucía generalmente concentran su producción en actividades económicas directamente vinculadas con el sector primario, teniendo sus habitantes bajos niveles de ingresos, necesitando obtener rentas adicionales que eleven su nivel de vida. El turismo rural y en especial el gastronómico pueden ser el motor de desarrollo económico y generación de empleo. Este trabajo presenta un análisis del perfil del turista gastronómico en Andalucía y la oferta existente asociada a las Denominaciones de Origen e Indicaciones Geográficas Protegidas, con el objetivo establecer un producto turístico de calidad acorde con la demanda existente, generando una actividad que puede complementar a la agraria, creando riqueza en esas zonas rurales.
Service Business, 2016
The very nature of tourist services implies that consumers consider all available cues when makin... more The very nature of tourist services implies that consumers consider all available cues when making hotel bookings. Information obtained via the Internet is an especially important cue, and the findings of numerous studies highlight the importance of peer-generated information-electronic word-of-mouth (eWOM)-in consumers' decision-making processes. Along with eWOM, however, traditional marketing signals such as brand image and price still affect consumer behaviour. Thus, this study analyses the effect of eWOM (i.e. global hotel ratings) on purchase intention, considering the role of brand image. Two online scenario-based experiments designed using real information from TripAdvisor were conducted. The final sample comprised 260 participants. Variation in hotel ratings modified consumers' purchase intentions, with brand image playing a significant role in this relationship. The effect of eWOM on consumer purchase intentions was higher (lower) for hotels with a poorer (better) brand image. The results of the analysis imply that price can potentially help to prevent the negative effect of poor ratings.
Revista De Economia Sociedad Turismo Y Medio Ambiente Restma, 2010
espanolLas rutas de peregrinacion que se vienen realizando por motivos religiosos desde tiempos a... more espanolLas rutas de peregrinacion que se vienen realizando por motivos religiosos desde tiempos ancestrales pueden representar una oportunidad considerable para el desarrollo de actividades turisticas. Este trabajo se centra en una de las tres principales rutas de peregrinacion cristiana desde el medievo, el Camino de Santiago, tratando de analizar la evolucion y el perfil de su turista-peregrino. Un mayor conocimiento de este tipo de turista podra llevar a una mejora de la planificacion para el desarrollo de las zonas por las que transcurren las distintas rutas que llevan a Santiago de Compostela. Los turistas religiosos propiamente dichos y los peregrinos muestran algunas diferencias. EnglishThe pilgrimage routes travelled for religious reasons since ancient times can represent a significant opportunity for the development of tourism activities. This study focuses on one of the three major Christian pilgrimage routes from the Middle Ages, the Saint James� Way, trying to analyze the evolution and profile of its tourist-pilgrim. Greater knowledge of this type of tourist will lead to better planning for the development of the areas through which the various routes pass. Religious tourists themselves and pilgrims show some differences.
Turismo Responsable Sostenibilidad Y Desarrollo Local Comunitario 2012 Isbn 978 84 695 4429 7 Pags 235 258, 2012
Encontros Cientificos Tourism Management Studies, Aug 22, 2012
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Papers by Leonor M . Pérez