Grace Ing

Followers

Following

Co-author

Public Views

Università degli Studi di Parma (Italy)

Tuma Greig

Leonardo Alaimo

Università degli Studi "La Sapienza" di Roma

Omneya A . Marzouk

Abeer A . Mahrous

Cairo University

Jawid Safa

Lund University

Interests

Uploads

Papers by Grace Ing

Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

Journal of Social Marketing, 2021

Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures i... more Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures imposed by many countries limited human movement, causing uncertainty and disrupting consumption patterns and consumer decision-making. This study aims to explore consumers’ panic buying (PB) and compulsive buying (CB) as outcomes of the intolerance of uncertainty (IU). The moderating role of sustainable consumption behaviours (SCBs) (e.g. quality of life [QOL], concern for future generation and concern for environmental well-being) were also tested to raise awareness of responsible and mindful consumption amongst the society and business stakeholders. Design/methodology/approach To empirically examine the grocery shopping behaviours of Malaysian consumers during COVID-19, a total of 286 valid grocery consumer survey responses based on a purposive sampling were collected and analysed during the movement control order period between March and July 2020. Findings The findings confirmed the ...

Download

The Influence of Perceived Benefits on Young Malaysian Facebook Users’ Homestay Reservation Intention

International Journal of Service Management and Sustainability, Mar 2, 2020

Portrayed as a rural hospitality product with unique Malaysian appeal, consumers' intention to re... more Portrayed as a rural hospitality product with unique Malaysian appeal, consumers' intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how the Malaysian young adult's intention to make a homestay reservation via social media platform such as Facebook, is influenced by perceived benefits. Utilizing structural equation modeling, the findings supported the influences of perceived functional, hedonic, social and monetary benefits on homestay reservation intention. Interestingly, psychological benefit was found to have a significant but negative relationship with reservation intention. This could be attributed to the unique characteristics of homestay which require active participation from both the customers and the homestay hosts. Compared to similarity, belonging and affiliation, young consumers preferred uniqueness and differences in the hosts' cultures and lifestyles. The findings suggested the Facebook to be an effective tool for homestay operators. The promotional campaigns stress that the point of differences could be more effective and attractive to the young consumers.

Download

Rational or Emotional? A Study on Organic Grocery Shopping

International Journal of Service Management and Sustainability, Mar 2, 2020

This paper examined organic food purchase intention among Malaysian grocery shoppers. Adopting th... more This paper examined organic food purchase intention among Malaysian grocery shoppers. Adopting the Theory of Planned Behaviour and Norm Activation Model, self-interest and pro-social factors were examined. Selfidentity was added to the framework as an additional variable in shaping the purchase intention of organic food and the mediating effects of the NAM were tested. A total of 131 valid responses were collected and analysed using SPSS v.24 and SmartPLS 3.0 software. The results indicated that purchases of grocery organic products are driven by both rational and emotional motives. There were significant impacts of perceived behavioural control, attitude, and personal norm on purchase intention of organic food. Interestingly, the results show that Malaysian shoppers did not use organic food as a mean to show socially desirable behaviours, but rather as a personal norm in which they were aware of the consequences and felt responsibilities to these negative consequences.

Download

Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements

Asian Journal of Business Research, Jan 31, 2020

Download

Customer loyalty in Sabah full service restaurant

Asia Pacific Journal of Marketing and Logistics

Purpose Loyal customers are committed to repeat patronage, make business referrals and provide pu... more Purpose Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for customer retention. The purpose of this paper is to examine the relationships between transaction specific characteristics (i.e. food quality, service quality, atmosphere, convenience and price perception), customer satisfaction and customer loyalty (behavioral and attitudinal loyalties) in the context of Sabah full-service restaurant. The mediating effect of customer satisfaction and moderating effect of customer innovativeness were also tested. Design/methodology/approach A total of 225 valid questionnaires was collected via purposive sampling method and analyzed using Smart-PLS software 3.0. Findings All transaction specific characteristics have positive influences on customer satisfacti...

22 Celebrity endorser and respondents gender Its impact on company, behavioral and attitudinal variables

by Ernest C de Run and Grace Ing

The use of and literature on celebrity endorsers is extensive. Nevertheless there is limited stud... more The use of and literature on celebrity endorsers is extensive. Nevertheless there is limited study on the impact of such use to a company's image by respondent's gender and replication of past findings in a Malaysian context. This study utilizes a factorial design to measure the interaction of the use of celebrity endorser and target market reaction by gender and its impact on the company, behavioral and attitudinal variables. The findings show no significant difference for all variables between advertisements that have a celebrity endorser and those that don't, except for attitude towards the company for female respondents. There were weak overall interaction effects for the variables attitude towards the company and word of mouth. Behavioral responses were consistently lowest. Highest was attitudinal variables followed by attitude towards the company.

Download

Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

Journal of Social Marketing, 2021

Download

The Influence of Perceived Benefits on Young Malaysian Facebook Users’ Homestay Reservation Intention

International Journal of Service Management and Sustainability, Mar 2, 2020

Download

Rational or Emotional? A Study on Organic Grocery Shopping

International Journal of Service Management and Sustainability, Mar 2, 2020

Download

Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements

Asian Journal of Business Research, Jan 31, 2020