Technology is always an enabler but not the purpose. I always recommend to start with the business objectives, then drill down into the functional objectives, followed by the initiatives required, then capabilities gaps, and then to fulfill those gaps identify the technology stack required.

While Technology is a critical enabler,business objectives aligned to vision should be the core to investing in new tech stack. Following 3 pointers have been the guiding factors for me for tech enabling clients. 1.Assess Current Tech Stack: Start by reviewing the client’s existing tech setup and identify where they’re falling behind compared to industry standards. 2. Raise Awareness: Hold workshops and briefings to educate teams and leadership on the latest technologies and their potential benefits and hot it aligns with long term business objectives 3. Develop a Roadmap: Set clear goals, prioritize areas that will make the most impact, and create a step-by-step plan to adopt new technologies.

I once worked with a client whose business was stuck in the past. They were losing customers to more tech-savvy competitors. Here's how I helped them: - We looked at what their successful competitors were doing with technology. - I showed them how new tech could make their work easier and faster. - We made a list of the most important tech updates they needed. - I found simple, user-friendly tools that wouldn't overwhelm their team. - We started with one small change and let everyone get used to it. - I set up training sessions so staff could learn without feeling rushed. - We tracked how each new tool helped the business. It took time, but they started to see real benefits. Sales went up, and work got easier.

Always tie the cost of complacency to the discussion. Applicable data (using digital marketing for example: baselining their website conversions/bounce rates/SEO ranking with given traffic vs how modern solutions can amplify those conversions along with why) and social proof (showing CX of an organization with updated tech in their sector vs theirs) are excellent tools in driving action and interest.