Papers by razie mahdie
Bagh-e Nazar, 2021
Problem Statement: In globalization and post-colonialism literature, hybridity describes a proces... more Problem Statement: In globalization and post-colonialism literature, hybridity describes a process of composing elements from different cultures to reach a hybrid identity. This process is rooted in ancient mythology and dates back to Egypt and Mesopotamia. However, the confrontation between globalization and civilization has accelerated this process due to communication speed and information accumulation. In addition, myths continue to live in the contemporary world, and we can follow their trace in contemporary culture. Therefore, it is necessary for cultural studies to demythize contemporary myths. Research Objective: Accordingly, we can claim that hybrid myth plays a significant role in contemporary socio-political sphere. The present study's objective was to analyze the mythological patterns in the present political sphere regarding one of the contemporary myths, brand of Barak Obama. This paper aimed to answer two questions: What semiological pattern under brand Obama makes it a hybrid myth? Which historical and political realities are distorted by this myth? Research Method: The methodology of mythological analysis was derived from Roland Barthes's pattern of myth in the language system. Accordingly, the brand of Barack Obama in the 2008 presidential election campaign was analyzed based on Barthes's model. Conclusion: The brand of Barak Obama is a hybrid myth constituted of various racial and cultural signs. From one hand, this hybrid sign deviates the history of slavery in the United States and on the other hand, by depicting America as a liberal country with a democratic government, this myth conceals global dissatisfactions with this country's belligerent policies.
Bagh - e - Nazar, 2020
Problem Statement: In globalization and post-colonialism literature, hybridity describes a proces... more Problem Statement: In globalization and post-colonialism literature, hybridity describes a process of composing elements from different cultures to reach a hybrid identity. This process is rooted in ancient mythology and dates back to Egypt and Mesopotamia. However, the confrontation between globalization and civilization has accelerated this process due to communication speed and information accumulation. In addition, myths continue to live in the contemporary world, and we can follow their trace in contemporary culture. Therefore, it is necessary for cultural studies to demythize contemporary myths. Research Objectives: The present study aimed to analyze the mythological patterns in the present political sphere regarding hybridity in the globalized world and the contemporary life of myths. Research Method: The methodology of myth analysis was derived from Roland Barthes's pattern of myth in the language system. Accordingly, the brand of Barack Obama in the 2008 presidential election campaign was analysed based on Barthes's model. Conclusion: The brand designed for Barak Obama in this election competition has become a strong myth that guarantees his success as an influential leader and promotes the United States as a reputed country. This myth deviates the history of slavery in the united states and conceals global dissatisfaction with this country's belligerent policies.
Drafts by razie mahdie
Theorists emphasize on the significance of the conceptualizing phenomena before any quantificatio... more Theorists emphasize on the significance of the conceptualizing phenomena before any quantification in the scientific work process. The role of analogy among all human-being cognitive tools in the process of problem solving and concept creation is undeniable according to experts. Beside increasing necessity of studying terrorism, the ideological associations of two terrorist groups, ISIS and Al-Qaeda, are polemical issues. Accordingly, this paper defined the analogy of "religion as brand" as a conceptual framework to shed light on political and religious marketing aspects of these two terrorist organizations and religious brands in the Middle East. The concept of "ISIS and Al-Qaeda are sub-brands of Islam" was extracted from this metaphorical structure. The paper illuminated different branding attributes of these two terrorist groups through reviewing approximately fifty of first-handed and second-handed materials on the issue. This review reveals how Islam functions as a master-brand and nourishes these two brands ideologically. The analogy entails a vast variety of attributes among which five aspects of branding including communication, brand mythology, competition, attracting social and symbolic capital, and brand promise were discussed and religious associations which endorse these two groups' political functions were examined.
Conference Presentations by razie mahdie
IPSA, 2020
One of the most crucial problems that Iranian government encounters is a serious fragmentation in... more One of the most crucial problems that Iranian government encounters is a serious fragmentation in national identity. In other words, the relationship between government and people is blurred and heterogenous. Accordingly, two bodies of nation-state including nation (people) and state (government) are getting far from each other every day as a result of government’s ideologic pressures and economic deficiencies. Like many other social phenomena, this issue has been affected by emersion of pandemic in recent months and intensified due to religious and ideologic orientations specially because of the religious fundamental of ideologic politics in Iran. Thus, this paper principally aims to clarify different dimensions of this issue through investigating social networks based on a content analysis of tweeter and Instagram. The main questions of the research, therefore, are what do people think about government efficiency in managing pandemic? What do people and government think about the role of religion and attending religious ceremonies regarding prevalence of the disease? Have COVID 19 lead to any reform in people religious beliefs? And finally, how did this contagious disease affect people – government relationship in Iran? For answering these questions, I will use data mining methods to extract information and content analysis method to deliberate the on-stream reality. Two major facts which I intend to analyze in this paper include people-government relationship in Iran and Iranian approach toward religious beliefs. These two issues are going to be mined in social networks during the period from November 2019 to August 2020 to illuminate whether and how they are affected by the COVID 19.
Uploads
Papers by razie mahdie
Drafts by razie mahdie
Conference Presentations by razie mahdie